Trying Shin Tung Yang's Pineapple Cake (Feng Li Su) — A Crumbly, Lightly Sweet Taiwanese Classic and the Perfect Taiwan Souvenir
Published on April 27, 2026
This article is the English translation of the Japanese original.

Taiwan's pineapple cake (fèng lí sū, 鳳梨酥) is one of the island's most beloved confections, and the Shin Tung Yang Feng Li Su is a standout version worth seeking out. The pastry's crumbly, melt-in-your-mouth texture pairs beautifully with its lightly sweetened pineapple filling for a wholesome, unpretentious flavor — a perfect souvenir from any Taiwan trip.
Shin Tung Yang Feng Li Su (boxed packaging)
Product Overview
Pineapple cake (fèng lí sū / 鳳梨酥) is a traditional Taiwanese baked confection made from a buttery shortcrust pastry — flour, butter, milk, and egg — filled with sweetened pineapple jam. The word 鳳梨 (fèng lí) means pineapple, making 鳳梨酥 literally "pineapple pastry." It is one of Taiwan's most iconic souvenir foods.
The Shin Tung Yang (新東陽) version reviewed here is made by one of Taiwan's long-established confectionery brands. Key characteristics:
- Pastry: Made with flour, butter, milk, and egg — crumbly and gently melting on the palate
- Filling: Pineapple jam that is sweet but not overpowering
- Flavor profile: Simple, wholesome, and comforting
Packaging (alternate angle)
Tasting Notes
Plated and ready to enjoy
The pastry shell crumbles softly with each bite, delivering a gentle, buttery texture. The pineapple filling inside is restrained in sweetness — natural and subtly fruity rather than candy-sweet. The combination gives off a simple, nostalgic quality that is hard to put down. Pairing it with milk or coffee brings out the flavors even further, making each bite more satisfying.
How to Enjoy & Where to Buy
- Best enjoyed alongside milk or coffee
- An ideal Taiwan travel souvenir to bring home
If you are visiting Taiwan, this is a souvenir well worth adding to your list.
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